“If you know yourself, you are doomed.”
- Alexey Brodovitch
Alexes Brodovitch is known foremost for his work on the american fashion-magazine Harper’s bazaar.
Born in Ogolitchi, Russia in 1898 in an aristocratic and wealthy family, Brodovitch’s youth was marked by the bolshevik revolution. Being a loyal supporter of the tsar, he became first lieutenant in the czar’s White Army.
In 1920 he fled to Paris as an exile from the October Revolution. Like many other emigrés whom had gained wealth in Russia, he ended up being both poor and workless. For the first time in his life he had to work to gain money. Living in Montparnasse, he found himself in a community of russian artists, which lead to his wish to become a painter.
In 1949, Brodovitch collaborated in the production of the revolutionary publication Portfolio. It has been widely acknowledged as perhaps the definitive graphic design magazine of the twentieth century. The idea for the publication came from art director Frank Zachary. He wanted to put out a magazine that focused solely on art and design, but was at the same time an outstanding example of design itself. Brodovitch was intrigued by the concept. Although he enjoyed his work at Harper’s Bazaar, the limitations of space and subject matter often cramped his creative style.
Today Brodovitch’s legacy is remarkably rich. His layouts remain models of graphic intelligence and inspiration, even if seldom imitated, and the artists, photographers and designers whose careers he influenced continue to shape graphic design in the image of his uncompromising ideals.
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