Breaking the Grid

Coca Cola Advertisement






Today when we look at the world Coca Cola is the one beverage that has the hisghest consumption. From all different varieties of wealt and status Coke is consumpted everywhere. In 1886, Coca Cola was founded by John Pemberton but it was lack of has and kind of a wine. It was excepted as medicine for many years in the claim of healing headache etc.In 1890 and on Coca Cola started to form its today shape and ingredients and advertising became very popular.

In 1890s advertising poster showing a woman in fancy clothes (partially vaguely influenced by 16th- and 17th-century styles) drinking Coke. On the right; 1905 black and white ad of Coke.

As we can see there’s a huge difference between todays and early years advertisement in Coke. The American culture was very affected by the advertising of the Coca Cola since its the most consumped place in the world. The company used many elements to get into the people of America; they used Santa Claus, they used stereotyped woman figures, they used very common faces that attracts both men and women etc. They came up with the new versions like ‘diet’, ‘zero’ to attract more and more people.

Breaking the Grid

Instant Cameras





Photography is about capturing a moment unlike paintings or other works of art. In photography the image is more real and sincere. Since I’m interested in photography I wanted to make a research about a specific kind of photography which I don’t know a lot. When I was a small kid I had Polaroid, know I see in many blog and photography sites people are using polaroids.Actually when I was doing this research I learned that “Polaroid” is a type of instant cameras and its a corporation. This is a common mistake everyone does including myself.

The invention of modern instant cameras is generally credited to American scientist Edwin Land, who unveiled the first commercial instant camera, the Land Camera, in 1947, 10 years after founding Polaroid Corporation. The earliest instant camera, which consisted of a camera and portable darkroom in a single compartment, was invented in 1923 by Samuel Shlafrock.

MODERNISTS

SAUL BASS

 

SAUL BASS (1920-1996) was not only one of the great graphic designers of the mid-20th century but the undisputed master of film title design thanks to his collaborations with Alfred Hitchcock, Otto Preminger and Martin Scorsese.

When the reels of film for Otto Preminger’s controversial new drugs movie, The Man with the Golden Arm, arrived at US movie theatres in 1955, a note was stuck on the cans – “Projectionists – pull curtain before titles”.

Until then, the lists of cast and crew members which passed for movie titles were so dull that projectionists only pulled back the curtains to reveal the screen once they’d finished. But Preminger wanted his audience to see The Man with the Golden Arm’s titles as an integral part of the film.

 

 The movie’s theme was the struggle of its hero – a jazz musician played by Frank Sinatra – to overcome his heroin addiction. Designed by the graphic designer Saul Bass the titles featured an animated black paper-cut-out of a heroin addict’s arm. Knowing that the arm was a powerful image of addiction, Bass had chosen it – rather than Frank Sinatra’s famous face – as the symbol of both the movie’s titles and its promotional poster.

That cut-out arm caused a sensation and Saul Bass reinvented the movie title as an art form. By the end of his life, he had created over 50 title sequences for Preminger, Alfred Hitchcock, Stanley Kubrick, John Frankenheimer and Martin Scorsese. Although he later claimed that he found the Man with the Golden Arm sequence “a little disappointing now, because it was so imitated”.

MODERNISTS

ALEXES Brodowich



“If you know yourself, you are doomed.”
- Alexey Brodovitch

 Alexes Brodovitch is known foremost for his work on the american fashion-magazine Harper’s bazaar.

Born in Ogolitchi, Russia in 1898 in an aristocratic and wealthy family, Brodovitch’s youth was marked by the bolshevik revolution. Being a loyal supporter of the tsar, he became first lieutenant in the czar’s White Army.
In 1920 he fled to Paris as an exile from the October Revolution. Like many other emigrés whom had gained wealth in Russia, he ended up being both poor and workless. For the first time in his life he had to work to gain money. Living in Montparnasse, he found himself in a community of russian artists, which lead to his wish to become a painter.

In 1949, Brodovitch collaborated in the production of the revolutionary publication Portfolio. It has been widely acknowledged as perhaps the definitive graphic design magazine of the twentieth century. The idea for the publication came from art director Frank Zachary. He wanted to put out a magazine that focused solely on art and design, but was at the same time an outstanding example of design itself. Brodovitch was intrigued by the concept. Although he enjoyed his work at Harper’s Bazaar, the limitations of space and subject matter often cramped his creative style.

Today Brodovitch’s legacy is remarkably rich. His layouts remain models of graphic intelligence and inspiration, even if seldom imitated, and the artists, photographers and designers whose careers he influenced continue to shape graphic design in the image of his uncompromising ideals.

AVANTGARDE

Cubism

Cubism was a 20th century avantgarde, pioneered by Picasso and Braque that revolutionized European painting and sculpture, and inspired related movements in music and literature.

In cubist artworks, objects are broken up, analyzed, and re-assembled in an abstracted form—instead of depicting objects from one viewpoint, the artist depicts the subject from a multitude of viewpoints to represent the subject in a greater context. Often the surfaces intersect at seemingly random angles, removing a coherent sense of depth. The background and object planes interpenetrate one another to create the shallow ambiguous space, one of cubism’s distinct characteristics.